Ravenna
FOOTPRINTS - Facilitation, Organization, Opportunities into a Tourists'/Temporary citizens’ urban Platform, Nudging Responsible behaviours, community Involvement, Time saving by Soft mobility
FOOTPRINTS aims to create a sustainable tourist ecosystem based on a low carbon, circular economy, and positive social impacts. The goal is to integrate this into a default sustainable system and promote it through gaming and nudging, transforming tourists into temporary citizens.
Our main challenges...
Accessibility, mobility, digital facilities, integration, and flow management have been identified as areas of improvement for Ravenna’s tourism offer
There is a need to reduce tourism’s ecological footprint across Ravenna’s territory, ensuring economic viability, increasing residents’ quality of life, and preventing overcrowding
How to ensure the “Ravenna sustainable destination by default” model continues in the long run?
and proposed solutions
Engage, accompany and speed up the tourism value chain transformation involving both public and private organisations. Such changes include the further development of high quality, sustainable and authentic place-based services
Combining physical and digital approaches, build a new inclusive tourist ecosystem with organised, integrated, user-oriented solutions to nudge responsible tourism and inclusion
Enable the tourism ecosystem, together with residents, to engage and satisfy tourists as temporary citizens. This includes imagining and using new model governance and working methods for an effective process
Key figures
Milestones
Start of communication and marketing campaign to invite influencers and tourists to Ravenna
Implementation and maintenance of the welcome hubs system and accessibility solutions
Testing of the outputs by influencers and selected tourists
Free sustainable experiences for tourists; capitalisation events for experts
