Valencia
Zentropy MICE - Reshaping a new concept of MICE sustainability under an urban entropy approach to enhance the legacy to Valencia citizens and optimize energy, matter and information
In the context of Valencia as European Green Capital 2024 and EU Mission City, Zentropy MICE is designed to improve the sustainability and legacy of Meetings, Incentives, Congresses and Events (MICE) tourism in host cities. Valencia aims to pilot a new MICE concept using an urban entropy approach, with its Conference Centre as a test field. Nine sectoral programmes covering areas such as mobility, food and energy, focus on maximising connections between MICE and the city. The goal is to reduce levels of disorder around events, and deliver an innovative way of improving the sustainability and socioeconomic legacy of tourism in urban areas.
Our main challenges...
MICE tourism is impacting Valencia negatively, through increased energy consumption, intensive resource and facilities use, and a sizeable ecological and carbon footprint
Beyond economic revenues, the positive legacy of this knowledge-led tourism is limited in Valencia. How can the city promote and enhance the social legacy of MICE tourism?
The MICE tourist remains a scarcely studied profile, despite being a key agent in ensuring a sustainable and high-value MICE sector. This knowledge needs to be built up
and proposed solutions
Deploy five Sectoral Programmes to address energy and matter in the MICE sector: Mobility; Energy efficiency and renewable energy community; Integrated system for sustainable food and beverages; Nature-based Solutions; and Circularity and zero-waste
Implement four Sectoral Programmes linked to information and legacy in the host city: Social legacy in neighbourhoods; Economic alliances; MICE’s Social Currency; and MICE links with leisure tourism
Launch an entropy calculator to evaluate the contribution of Sectoral Programmes to low entropy MICE tourism, comparing Zero Entropy Congresses (Cs1) with Business As Usual Congresses (Cs0)
Key figures
Milestones
Characterisation of the Conference Centre and the city as an entropic system
Celebration of Business As Usual Congresses (Cs0) for entropy calculator design
Design of Energy, Matter and Information & Legacy Programmes to achieve low entropy congresses
Calculator ready to measure entropy in complex Cs1 Congresses
Celebration of Zero Entropy Congresses (Cs1) after implementation of Sectoral Programmes
Publication of a Zero Entropy MICE sector Handbook for low entropy congresses
