Prato
EPIC - Experience Prato Industrial Culture
The focus of the ‘EPIC’ project is to boost sustainable industrial tourism in the city of Prato, Italy by valorising the local industrial heritage to attract and retain visitors, thereby promoting fair, productive, and green growth for all citizens.
Our main challenges...
The city does not attract the significant tourist flows seen in nearby destinations in Tuscany, limiting local growth.
The current local tourism offer does not sufficiently valorise the city's rich industrial heritage in design, fashion, and textiles, which remains a relatively untapped resource.
Currently, the tourism industry is characterised by a high degree of seasonality, is not as sustainable as it might be and fails to fully exploit new opportunities provided by digitalisation.
and proposed solutions
The Prato Metaverse – an immersive environment allowing visitors to fully experience Prato's industrial heritage through several points (VR museum, rooms, corners) throughout the city.
‘Never-ending’ industrial tourism activities that integrate physical and digital experiences, extending visitors' experience in both space and time (before, during and after the visit).
Key figures
Milestones
Dashboard to monitor tourism activities in Prato, supporting the city's Collaborative Destination Management Organisation (DMO).
Prato's Collaborative Destination Management Organisation governing the tourism activities.
An immersive virtual environment where visitors can enjoy Prato's industrial culture.
A marketplace for the promotion of the never-ending industrial tourism activities in Prato.
