Argiroupoli
GreCO - Green Cultural Oases
The GreCO project delivers the concept of a ‘Green Cultural Oasis’, aiming to establish Elliniko-Argyroupoli as a flourishing, resilient and inclusive tourism hub. It represents a comprehensive and proactive approach to addressing various challenges faced by emerging urban destinations as they transform into tourism hubs.
The project uses an innovative collaborative approach to proactive urban tourism planning, providing personalised routes based on visitors' cultural backgrounds and real-time data-driven insights.
GreCO not only provides superior and more accessible visitor experiences, but also promotes local community well-being and addresses issues such as overtourism, environmental stress, lack of accessibility and cross-cultural conflicts.
Our main challenges...
To ensure that increasing tourism enhances the well-being of the local community and fosters a positive relationship between residents, local stakeholders and tourists (social challenges).
To ensure environmental sustainability, preservation of natural beauty and prevention of environmental degradation, which can result from tourism and especially overtourism (environmental challenges).
and proposed solutions
Unique, personalised, real-time, and immersive experiences for tourists. This is based on tailored, data-driven and gamified itineraries, depending on tourists’ cultural backgrounds and preferences, guiding them towards less-explored areas and encouraging interaction with locals.
Active involvement of local stakeholders through educational programs to foster inclusivity, mitigates cross-cultural conflicts, and nurtures a sense of ownership among locals: citizens in engaging with the tourists and adopting sustainable behavior; businesses in committing to sustainable actions and intercultural marketing strategies.
Addressing tourism-related pressures, such as overcrowding and environmental impact, notably with an efficient management of congestion and environmental degradation based on real-time data, to strategically directs tourists away from congested zones and encourage responsible sustainable behavior.
Key figures
Milestones
Identifying the best sustainable practices for the Municipality’s stakeholders.
Designing a sustainability roadmap based on a mapping and analysis of the tourism market.
Designing tourist profiles, sustainable routes and environmental and intercultural scales.
Development of the GreCO application’s functionalities, sensors, AR and operation.
Monitoring the impact of the GreCO app operational phase, together with the mobility investments (minibuses for personalized tourist destinations).
Supporting the transfer of the solution with the transfer partners.
